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Martha Smolen

Senior Executive Coach
Goodstone Group LLC
San Francisco, CA Bay Area
Email:    ms*****@************up.com
Phone:  (415) 519-3346

Education and Professional Affiliations
  • MBA, Simmons Graduate School of Management, Boston, MA
  • FINRA Investment licenses – Series 6, 7, 24 and 63 (inactive)
  • ICF PCC Certified Coach
  • Enneagram Certification – Integrative 9 Enneagram Solutions
  • Focusing as a Tool for Coaching – 4 levels
  • Leadership Embodiment training
  • Meditation teaching certification
  • Aikido practitioner
  • Board experience

Professional Experience

Martha combines the experience of a successful senior leader with the partnership skills of a coach.  She is focused on developing leaders and building their capacities as they manage themselves and create high performance teams and results. 

Martha’s leadership experience comes from managing large teams and functions in a range of environments.  She has worked in startups and most recently a Fortune 50 company.  She has worked and coached in a number of industries including technology, investments, retail, travel, cloud-computing, health care, biopharmaceutical, legal and non-profit.  She is a seasoned professional who has managed through mergers and acquisitions, selling off businesses, through fast paced hiring as well as large organizational changes and layoffs.

Martha’s clients often report that they’re more effective in their roles and in their careers, and that they’re able to reconnect with what brings them meaning and inspires them in life.  Outcomes of Martha’s coaching include greater steadiness in the face of challenges, more skillful management of change and influence of desired outcomes, and higher performing teams.  Exploring and being cognizant of how choices as a leader shape cultural values and norms, and hence behaviors, is a topic of interest.

Martha brings to her coaching engagements a seriousness of purpose along with a sense of humor, compassion, and an ability to see to the heart of complex issues in a way that brings helpful insight.

Recent Coaching Experience

Career History

Independent executive coach (2015-present)
Provides leadership assessment, development, coaching and consulting services to senior and emerging leaders and to their teams.

Fidelity Investments, Electronic Commerce
Created innovative and effective strategies in acquiring and retaining online customers.  Led large contract negotiations for company partnerships. 

Wells Fargo & Co
Head of Mutual Fund and Insurance Marketing
SVP, Enterprise and Social Media Marketing and Online Customer Mngt
Managed large geographically diverse enterprise-wide teams delivering impactful strategies around sales, marketing, PR, research, communications, business development, and L&D.  Maximized large multi-business opportunities with focus on financial management, analytical decision making, and building team cohesion.