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Nora McAniff

Senior Executive Coach
Goodstone Group LLC
New York, NY
Email:  nm******@************up.com
Phone:  (917) 796-3513

Education and Professional Affiliations
  • A., Marketing from Baruch College
  • Executive coaching certificate from iCoach New York
  • Member, International Coaching Federation
  • Founding member of Social Venture Partners, Santa Barbara, CA
  • Saks Incorporated Board member (2003-2013)
  • Founding Board member of the Michael J Fox Foundation for Parkinson’s Research
  • Named as one of Crain’s N.Y. Business’s “40 under 40”
  • Induction into American Advertising Federation’s “Hall of Achievement”
  • Honored as a “Star” by New York Women’s Agenda

Professional Experience

As an executive coach, Nora brings passion and commitment to helping her clients realize their full potential.  Her approach is direct, focused and pragmatic and utilizes insights/lessons learned from her considerable prior operational experience.

Nora sees herself as a thought partner to executives hoping to identify and isolate those development areas that are limiting their overall leadership effectiveness.  She uses candor and humor to quickly create a rapport with those she works with. Clients respond to the level of authenticity she brings to the coaching process because they recognize that she too has faced many of the same issues and challenges they’re struggling with.

Nora also believes that her clients should not ignore their strengths, but instead, should leverage and use them as a catalyst for developing sustainable and meaningful behavioral changes.

Recent Coaching Experience

  • CMO of financial organization focused on team development and strengthening peer relationships
  • Global Managing Partner working on time management and delegation
  • VP Treasury working on strengthening executive presence and communication style
  • Global Head of Marketing at leading tech company strengthening skills in preparation for taking on the CMO role
  • SVP Advertising of leading cable company working on being more adaptable to industry changes
  • Chief Diversity Officer transitioning to Foundation President role at major media company
  • EVP Managing Director of global ad agency to build trust with a team that is resisting her leadership style
  • SVP consumer insights looking to improve executive presence and ability to prioritize in a fast-paced environment
  • EVP Chief Marketing Officer of renowned international nonprofit hoping to become the next CEO
  • VP Marketing Solutions of a privately held international media company needing to become less of a lone wolf and individual contributor
  • Coach/mentor SVP Marketing as she transitions into a newly created leadership job. Help her navigate a matrix organization and strengthen her executive presence.
  • CTO of a global media company focused on managing conflict as the company transforms its business model
  • EVP CFO of an international licensing company wanting to strengthen strategic thinking and executive presence
  • Global Director for Visual Media Content of an international news organization with goal of becoming a COO
  • Global CRO of an international financial media company wanting to work on emotional intelligence, executive presence and pace-setting management style
  • A newly hired EVP Programming looking to rebuild key relationships in the company after a rocky start
  • Strengthening executive presence and communication style of a major gifts officer being considered for the role of VP Fundraising at a leading college
  • Partner of leading global search firm needing to regain the trust/support of management and colleagues
  • Rebuild the confidence and proactive thinking of Global COO of leading advertising agency after losing 2 long-term, marquee clients
  • GVP of global technology research company wanting to strengthen executive presence and leadership skills as preparation for increased responsibilities within the company
  • Mentor EVP Programming of international cable company working to reorganize and redirect the efforts of his team during a significant downturn in the market
  • Leadership consulting with SVP of global retail consulting firm transitioning to a partnership role
  • EVP Marketing of leading cable network seeking to improve communication skills and executive presence
  • EVP HR executive at global agency transitioning into a newly created international recruiting role
  • EVP Corporate Sales of privately held publishing company needing help transitioning his team into a multimedia sales organization
  • EVP Programming of top cable company striving to take ownership of her new role
  • EVP Creative Director of $250 million digital agency looking to develop his senior team’s competency in new media offerings
  • Onboard CEO of privately held national retail company
  • SVP of a leading video advertising platform marketplace being groomed to take on the COO job
  • SVP of an advertising analytics company working on anger management and interpersonal skills
  • Sr. Director Scheduling of leading cable network wanting to work on reading nonverbal cues and his executive presence
  • Help transition SVP Programming Director of leading media company in his new role overseeing longtime peers
  • Mediation between an ED and AD of nonprofit dance company
  • Leadership training/consulting with 4 newly hired editors of a leading trade magazine
  • CFO of $150 million digital agency working within new confines in the aftermath of ethical violations by her predecessor
  • Sr. Director of Programming looking to strengthen his self-awareness and communication skills
  • President of leading ethnic multimedia brand needing to develop a more strategic approach to building her business
  • VP Marketing Analytics of privately held international media company looking to strengthen his ability to read others and adapt appropriately
  • Founders of a boutique home goods brand needing to learn how to work within the realities of being bought by a venture capital company

Career History

Executive Coach (2013-Present)
Nora offers one on one executive coaching to leaders of a wide range of businesses and industries. She also consults with executives looking to develop and strengthen their own personal leadership brands.

Independent Consultant and Executive Coach (2008-2012)
As a member of Social Venture Partners, Nora worked with numerous non-profits providing strategic planning, management training and leadership consulting. She also continued with her board work at Saks Inc. and took on the additional role of Compensation Committee Chair. 

Time Inc.
Co-COO (2005-2008)
Managed a $1.5 billion portfolio with 1,000+ employees and was responsible for setting and executing strategic initiatives for the company’s largest consumer brands including People, InStyle, Real Simple, Essence and Entertainment Weekly.  She also oversaw Southern Progress Corporation, IPC Media – the largest publisher in the UK – American Express Publishing and the Corporate Sales division, giving her primary responsibility for the company’s significant advertising revenue stream.

Time Inc. (cont’d)
EVP (2002-2005)
Responsible for the entertainment, women’s and lifestyle brands during that time. Three of her titles were named “Magazine of the Year” by Ad Age. She also helped develop and set the strategic direction for the launch of Real Simple magazine.

President of the People Group (1998-2002)
In addition to running People, Nora added People en Espanol and Teen People to her portfolio. 

President/Publisher of People Magazine (1993-2002)

Nora was the Publisher of People from 1993-2000 and was promoted to President in 2000. During that time, People was named Ad Age’s “Magazine of the Year” twice and was number one on Adweek’s “Hot List” 5 times. Nora was also instrumental in developing and launching Teen People which broke Time Inc. records for turning a profit in less than one year. During her People tenure, Nora also launched Digital Heroes, an online mentoring program partnering kids in need with celebrities and business leaders.